Apple sells six iPhone lines in October 2026. Here is what each costs in its base storage, straight from Apple's online stores. US prices exclude sales tax; UK and European prices include VAT.
| Model | Base storage | US | UK | France | Germany |
|---|---|---|---|---|---|
| iPhone 17e | 256 GB | $699 | £699 | €869 | €849 |
| iPhone 16 | 128 GB | $799 | £799 | €1,019 | €999 |
| iPhone 17 | 256 GB | $899 | £899 | €1,119 | €1,099 |
| iPhone Air | 256 GB | $1,099 | £1,099 | €1,329 | €1,299 |
| iPhone 18 Pro | 256 GB | $1,199 | £1,199 | €1,479 | €1,449 |
| iPhone 18 Pro Max | 256 GB | $1,299 | £1,299 | €1,629 | €1,599 |
| iPhone Duo | 256 GB | $1,999 | £1,999 | €2,339 | €2,299 |
Three things to know before reading any iPhone price in 2026:
- Older models got more expensive in September. On September 9, Apple added $100 to the 16, 17e, 17 and Air in the US, and €150 to the 16, 17e and 17 in France and Germany. A price you saw in the summer is probably out of date.
- The base storage moved up. Except for the 16, every model now starts at 256 GB, so a "$899 iPhone 17" is not comparable with a 128 GB phone from two years ago.
- Pounds equal dollars, euros are more. Since 2023 Apple has used the same number in pounds as in dollars; in France the euro price is €170 to €340 higher than the dollar one. The reasons are below.
The guides in this section
- iPhone prices in Europe vs the US: why the same phone costs a quarter more in Paris than in New York, and how much of that is tax.
- Where is the iPhone cheapest in Europe?: twenty countries compared in euros, and why the cheapest one is usually not worth the trip.
- How fast does an iPhone lose value?: what the resale studies say, model by model.
